Daily Archives: 2006/04/02

As Frases de Jobs

Empregado e CEO da Apple por apenas 1 dólar Steve Jobs, o pai fundador da empresa de Cupertino emitiu nos últimos anos algumas frases notâveis… A revista Wired reuniu-as e o Quintus apresenta-a aqui aquelas que julgamos mais significativas:

"Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it." — Fortune , Nov. 9, 1998

"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them." — BusinessWeek , May 25 1998

"(Miele) really thought the process through. They did such a great job designing these washers and dryers. I got more thrill out of them than I have out of any piece of high tech in years." — Wired magazine, February 1996

Sobre a recuperação da Apple: "The products suck! There's no sex in them anymore!", in BusinessWeek , July 1997

"The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament." — Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company

"If I were running Apple, I would milk the Macintosh for all it's worth — and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago." — Fortune , Feb. 19, 1996

"It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated." — Apple Confidential 2.0

"The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade." — Wired magazine , February 1996

"Nobody has tried to swallow us since I've been here. I think they are afraid how we would taste." — Apple shareholder meeting, April 22, 1998

"Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?" — Odyssey: Pepsi to Apple , by John Sculley and John Byrne

"We made the buttons on the screen look so good you'll want to lick them." — Jobs, sobre o Mac OS X's Aqua user interface ( Fortune , Jan. 24, 2000)

"It'll make your jaw drop." — Sobre o primeiro NeXT Computer, no The New York Times , Nov. 8, 1989

"I'm the only person I know that's lost a quarter of a billion dollars in one year…. It's very character-building." — Apple Confidential 2.0

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